A couple of months ago I started working as an intern with the communications team of Imperial College London. I write articles for the news site on research carried out by Imperial scientists. Naturally this involves simplifying technical detail for a lay audience. At Imperial I am surrounded by people who spend a great deal of time discussing science communication. We think long and hard about how best to make science accessible and entertaining without compromising accuracy. We also spend a fair bit of time worrying over what counts as ‘accurate’ and ranting about how most journalists don’t share science communicators’ qualms. Still, one wishfully thinks that their professional training and values must count for something. One is wrong. One was recently shocked by just how mercenary science journalism can be.
My first article covered experiments on the use of large structures, inspired by metamaterials, to protect buildings from earthquakes. Imperial is well-known for its metamaterial research because of Sir John Pendry, the father of ‘invisibility cloaks’. That term is not a media gimmick. Physicists themselves write of invisibility cloaks in their research papers, nodding to Harry Potter in an unprecedented display of PR savviness. Continue reading “Playing Chinese whispers with science headlines”